Diesel — Say no to uncool wool

In-store video

From Ditroit: As part of the Diesel “Say no to uncool wool” campaign, we directed this video on display in the store windows during Christmas 2017.
We imagined some woolen spheres, inspired by the ugly Christmas jumper imagery,
going through a shredding machine and popping out as living threads, floating in the air
and defining new dynamic structures.

CREDITS

Direction: DitroitCreative Director: Salvatore Giunta
Design: Salvatore Giunta, Matteo Nicoli
Lighting and Shading: Claudio Gasparollo
Animation: Matteo Nicoli, Vincenzo Memeo
Editing: Matteo Nicoli
Producer: Ada Korvafaj
Audio: Smider

Agent: Beeta
Executive Producer: Beatriz Romero
Client: Diesel