Diesel — Say no to uncool wool
From Ditroit: As part of the Diesel “Say no to uncool wool” campaign, we directed this video on display in the store windows during Christmas 2017.
We imagined some woolen spheres, inspired by the ugly Christmas jumper imagery,
going through a shredding machine and popping out as living threads, floating in the air
and defining new dynamic structures.
Direction: DitroitCreative Director: Salvatore Giunta
Design: Salvatore Giunta, Matteo Nicoli
Lighting and Shading: Claudio Gasparollo
Animation: Matteo Nicoli, Vincenzo Memeo
Editing: Matteo Nicoli
Producer: Ada Korvafaj
Executive Producer: Beatriz Romero